One question I get asked over and over again is how to find ideas for creating new content which will boost SEO and generate more traffic. It’s now widely accepted that having your content linked to by high quality websites in the same field and shared via social media channels carries significant ranking weight. The theory is sound, but in practice unearthing new content ideas and actually writing a quality blog post or creating an interesting infographic is outside the comfort zone of many website owners. So, how can you make the content creation process easier?
There are many common SEO mistakes made today, either through lack of knowledge or by attempts to dupe the search engines. As I’ve harped on, many times before, Google and other major search engines are on a mission to give quality and relevance to their search queries. So it’s up to you to optimise your site as effectively as possible if you want to be found online for keywords that are relevant to your business.
After carrying out numerous SEO audits on a variety of clients’ websites, I discovered many were guilty of the same SEO mistakes. So I thought I’d share with you my list of the most common SEO mistakes, and some recommendations for avoiding them. [Read more…]
There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good chance you’d rank well for your chosen keywords. [Read more…]
The main objective behind recent changes in Google’s search algorithm is to help it deliver the highest quality, most relevant content to the searcher. How is this relevant to your website? [Read more…]
Pssst…shall I let you into a secret?
Your visitors are human. And, just like you and me, their actions and buying decisions are driven by deep-rooted emotional motivations, backed up by subjective logical reasoning.
So, how can we use this knowledge to help turn prospects to buyers? [Read more…]