SEO IRELAND

An audit is the starting point for all SEO projects, so I will identify the main reasons why the website isn't ranking. From this detailed analysis I develop a plan and detailed lists of tasks to outrank your competition for the keywords that matter to your business.

Identifying the Keywords your target audience uses when they're searching in Google is a critical piece of the SEO jigsaw. But the ‘secret sauce' is understanding their underlying search intent, and matching this with the best content possible. This is your opportunity to ‘hoover up' search traffic as your competitors won't be using this method effectively.

There's no point trying to rank for keywords when your basic SEO isn't set up correctly. Whether you need a complete reorganisation of your site architecture, or just your meta titles & descriptions ‘tweaked', I'll make sure your SEO foundation is strong.

Content is at the heart of any modern SEO campaign. Done well, it shows your target audience that you know your stuff and have the best solution to fix their problems. Clever content planning is underpinned by effective keyword research, and broadens your Google visibility for the terms your audience uses to find the services you offer.

SEO copywriting isn't about stuffing your content full of keywords. It's a particular skill that involves writing in an engaging style, with content that matches the reader's search intent. For example, if I was writing a blog post titled “SEO tips for complete newbies” I'd keep jargon to a minimum, while emphasising easy-to-follow steps. Different rules apply when writing for a more advanced audience.

If your website isn't getting many visitors, any new content you publish will need a ‘push' to get noticed. Content that people find useful & engaging will be shared and linked to on other blogs, social media and beyond. The more links and shares you get from high-authority websites, the more authoritative your own site will be viewed by Google and other search engines. I'll work with you to boost your content coverage and grow your authority.