Around 10 months before Covid closed the country down, I was hired by a gym and personal training business to do some content strategy work. The owner had been to a content marketing workshop and was keen to start a new blog, but didn’t have a clue what to say or how to say it. He wanted my advice and help on how to write blog content that would bring in more sales. [Continue reading]
The Sad Truth About SEO & How To Stop Wasting Your Time
I gave a talk recently to a group of SEO professionals. In the Q&A session at the end, I was asked: "What stats should you measure to see if an SEO campaign is working or not?" Great question. And one that merits a more detailed answer than … [Continue reading]
Why You’re Failing Miserably at SEO & How to Fix It
Here's an interaction I had on the phone last week. *Phone rings* Me: "This is William of SEO Ireland. How can I help you?" Caller: "I need someone to do some SEO on my website. I've been on a digital marketing course, so I know a fair bit … [Continue reading]
How Peter Kay Taught Me To Write Better Website Copy
Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the "emergency chairs" when having Sunday Dinner at his mother's house. … [Continue reading]
Why Nobody Reads Your Boring Blog Posts
Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don't give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it's what your audience wants to read or not. So … [Continue reading]
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