I’m not usually one for clickbait titles, but I’m ignoring that rule on this occasion. I really think this SEO tactic deserves some attention. Of all the content methods I’ve used over the past few years, this has been the most successful by far. [Continue reading]
How a Clever Content Plan Helped a Gym Boost Sales Revenue by 112%
Around 10 months before Covid closed the country down, I was hired by a gym and personal training business to do some content strategy work. The owner had been to a content marketing workshop and was keen to start a new blog, but didn't have a clue … [Continue reading]
The Sad Truth About SEO & How To Stop Wasting Your Time
I gave a talk recently to a group of SEO professionals. In the Q&A session at the end, I was asked: "What stats should you measure to see if an SEO campaign is working or not?" Great question. And one that merits a more detailed answer than … [Continue reading]
Why You’re Failing Miserably at SEO & How to Fix It
Here's an interaction I had on the phone last week. *Phone rings* Me: "This is William of SEO Ireland. How can I help you?" Caller: "I need someone to do some SEO on my website. I've been on a digital marketing course, so I know a fair bit … [Continue reading]
How Peter Kay Taught Me To Write Better Website Copy
Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the "emergency chairs" when having Sunday Dinner at his mother's house. … [Continue reading]
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