Start Getting High Quality Visitors from Google Search
One of the hardest things about SEO is knowing what type of content you need to produce to rank for any given keyword.
All you hear these days is “content is king“. Apparently, you just have to stuff your blog post with keywords, then wait for the Google fairy to sprinkle its magic dust.
So why does this never work for you? [Continue reading]
Keyword research is my favourite part of SEO Marketing. It's like panning for gold with an old sieve or scanning the beach with a metal detector once everyone's gone home (no, honestly, I'm not one of those!) Once in a while you find a little nugget … [Continue reading]
A lot of business owners I chat with are obsessed with the load speed of their websites. Typically, they've read an article about "the importance of site speed for SEO" which directed them to Google's Page Speed Testing Tool. They run their website … [Continue reading]
I'm not usually one for clickbait titles, but I'm ignoring that rule on this occasion. I really think this SEO tactic deserves some attention. Of all the content methods I've used over the past few years, this has been the most successful by far. … [Continue reading]
Around 10 months before Covid closed the country down, I was hired by a gym and personal training business to do some content strategy work. The owner had been to a content marketing workshop and was keen to start a new blog, but didn't have a clue … [Continue reading]
I gave a talk recently to a group of SEO professionals. In the Q&A session at the end, I was asked: "What stats should you measure to see if an SEO campaign is working or not?" Great question. And one that merits a more detailed answer than … [Continue reading]
Here's an interaction I had on the phone last week. *Phone rings* Me: "This is William of SEO Ireland. How can I help you?" Caller: "I need someone to do some SEO on my website. I've been on a digital marketing course, so I know a fair bit … [Continue reading]
Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the "emergency chairs" when having Sunday Dinner at his mother's house. … [Continue reading]
Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don't give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it's what your audience wants to read or not. So … [Continue reading]