Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don’t give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it’s what your audience wants to read or not.

So you pick a title on a whim, and ask the Digital Marketing intern or Office Manager to bang out something quickly (preferrably something which reminds everyone what a “committed” company you are). Then, when you look through the Google Analytics report at the end of the week, you wonder why no-one is reading your blog posts. You believe you’re doing everything the experts told you to. You published a weekly post, which included the keywords you think your audience uses to find you. You tweeted a link to the post, but still no-one came. The fact is, you’re forgetting one crucial piece of the copywriting puzzle. [Read more…]

My 13 year old daughter would hate me for telling you this, but she has a beautiful singing voice. She often performs mini concerts at home to immediate family and to close friends. Her voice is rich, warm and soulful.

So why is that when she’s asked to sing in front of a “strange” audience, her palms get sweaty, her timing suffers and her voice sounds weaker than usual. No doubt it’s mostly down to nerves, but there’s also a deep-rooted, primitive desire not to make fools out of ourselves or attract negative comments. [Read more…]