So you're looking for Search Engine Optimisation (SEO) services?
The fact is, most websites under-perform to a degree. You're never going to target and capture all of the people who are searching online for your products or services. In the same way, you're not going to persuade every visitor to your website to buy from you. The best you can hope for is to get the biggest slice of the search ‘cake'.
Is SEO really what you need?
The type of service you really need depends on the problem you're trying to solve.
Let's break this down into two distinct areas:
- You want more organic traffic to your website from Google & other search engines.
- You want to convert more website visitors to leads, subscribers or paying customers.
If you want more organic search traffic, then SEO is the area you'll want to focus on most.
What is SEO?
SEO is the methods you use to try and convince Google (and other search engines) that, when all ranking factors are considered, your web page deserves prominent position in the SERPs (search results pages) for a relevant user search in a particular location.
If you're getting a decent amount of organic traffic, and you're ranking for relevant search terms, but you're not getting many leads or sales, you probably need to improve your Conversion Rate Optimisation (CRO).
What is Conversion Rate Optimisation (CRO)?
CRO is a collection of techniques, employed at various points on your website, to encourage and convince users to perform a specific action, or multiple actions. CRO is a multi-faceted approach, involving user experience (UX), creative design, persuasive copywriting, user reviews, product positioning and many others.
We typically find that when businesses come to us, they actually need both SEO and CRO services. Only very rarely would a website that doesn't get much traffic have great CRO.
Both SEO and CRO require a deep understanding of human behaviour. In other words, your SEO and conversion strategies should be dictated by the audience you're targeting and the language and methods they use when searching online.
What SEO and CRO services do we provide?
We provide whatever service is needed to either get your more traffic, or convert more of your visitors to sales leads or customers.
Typically, we find that the best approach is to perform a full audit at the outset of any project to determine what has to be done and what resources will need to be allocated to achieve your goals. We'll then either work with you on a consultancy basis (if you have in-house resources available), or we can handle all aspects of the project ourselves.
> Get more organic traffic from search engines.
Be found on page 1 of Google and other search engines for search terms that drive the best traffic.
Website SEO Audit
We'll do a thorough analysis of your website to identify problems that will affect your SEO. We'll present findings in a report, along with a list of tasks required. Audit includes detailed keyword research and competitor analysis.
Technical SEO Updates
Audit results will highlight technical website changes that need to be made. We'll work with you to apply these fixes and build a solid foundation for ongoing SEO improvements.
In most cases we find that old copy has to be refreshed and new content has to be produced. We'll develop a content strategy based around your target audience's main topics of interest and search intent.
Backlinks from other sites are essential to boost domain and topic authority. Publishing content that others want to share and link to is crucial for acquiring high quality, relevant links.
> Convert passive website visitors into leads or buyers.
Turn viewers into buyers with persuasive web copy and by applying conversion optimisation techniques.
Targeted Web Content
Great website copy helps attract visitors through search, and helps keep them engaged after landing on your site. Our research will identify the type of content your audience needs to persuade them to buy.
Persuasive Calls To Action
Closely linked to our content plan, we'll develop persuasive messages to motivate your visitors to take action. Too often, website visitors leave because they're unsure what actions to take to complete their task.
Would you buy a product online without being sure it was the best solution you could find? Our ecommerce conversion methods will turn tentative visitors into buyers and reduce shopping cart abandonment.
Lead Capture & Email Marketing
Most sales don't happen on the first website visit, especially in B2B. We'll build an effective sales funnel to collect prospect details and use targeted email marketing campaigns to maintain interest and grow sales.