Category: SEO Copywriting

What Are The Most Common SEO Mistakes?

There are many common SEO mistakes made today, either through lack of knowledge or by attempts to dupe the search engines. As I’ve harped on, many times before, Google and other major search engines are on a mission to give quality and relevance to their search queries. So it’s up to you to optimise your site as effectively as possible if you want to be found online for keywords that are relevant to your business.

After carrying out numerous SEO audits on a variety of clients’ websites, I discovered many were guilty of the same SEO mistakes. So I thought I’d share with you my list of the most common SEO mistakes, and some recommendations for avoiding them. (more…)

27/03/2014
Why Your Website Isn’t Getting Any Traffic (& How You Can Fix It)

There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good chance you’d rank well for your chosen keywords. (more…)

18/02/2014
How To Maximise The SEO Impact Of Your Website Content

The main objective behind recent changes in Google’s search algorithm is to help it deliver the highest quality, most relevant content to the searcher. How is this relevant to your website? (more…)

05/12/2013
Using Emotion To Sell Online

Pssst…shall I let you into a secret?

Your visitors are human. And, just like you and me, their actions and buying decisions are driven by deep-rooted emotional motivations, backed up by subjective logical reasoning.

So, how can we use this knowledge to help turn prospects to buyers? (more…)

05/12/2013
Top 10 SEO Tips for New Websites

Just a quick post today. One of the most common questions I get asked is how to get to the top of Google Ireland‘s organic search results pages with a new website. While there isn’t a one size fits all approach, below are my ‘Top 10 SEO Tips for New Websites’ for ensuring strong organic ranking in Google.ie and other search engines when building a new site from scratch: (more…)

07/10/2013