Keyword research is my favourite part of SEO Marketing. It’s like panning for gold with an old sieve or scanning the beach with a metal detector once everyone’s gone home (no, honestly, I’m not one of those!)
Once in a while you find a little nugget that blows you away, stops you dead in your tracks.
Sunday 31st July 2022 was one of those days.
I’m not usually one for clickbait titles, but I’m ignoring that rule on this occasion. I really think this SEO tactic deserves some attention. Of all the content methods I’ve used over the past few years, this has been the most successful by far. (more…)
Around 10 months before Covid closed the country down, I was hired by a gym and personal training business to do some content strategy work. The owner had been to a content marketing workshop and was keen to start a new blog, but didn’t have a clue what to say or how to say it. He wanted my advice and help on how to write blog content that would bring in more sales. (more…)
Here’s an interaction I had on the phone last week.
*Phone rings*
Me: “This is William of SEO Ireland. How can I help you?”
Caller: “I need someone to do some SEO on my website. I’ve been on a digital marketing course, so I know a fair bit about SEO already. But I just don’t have the time to look after my website. I’ve done some research and there are just 5 keywords I want to get ranked for. Can you do that, how much will you charge and what guarantee can you provide?” (more…)
Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother’s house. (more…)
Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don’t give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it’s what your audience wants to read or not.
So you pick a title on a whim, and ask the Digital Marketing intern or Office Manager to bang out something quickly (preferrably something which reminds everyone what a “committed” company you are). Then, when you look through the Google Analytics report at the end of the week, you wonder why no-one is reading your blog posts. You believe you’re doing everything the experts told you to. You published a weekly post, which included the keywords you think your audience uses to find you. You tweeted a link to the post, but still no-one came. The fact is, you’re forgetting one crucial piece of the copywriting puzzle. (more…)
I know what you’re thinking. This bloke’s got some bloody nerve preaching about blogging when he hasn’t even posted on his own site for over a year.
It’s a fair cop. I haven’t been around here much recently, mainly because I’ve been too busy earning a crust working on SEO and content strategies to grow traffic and revenue for my clients. (more…)
My 13 year old daughter would hate me for telling you this, but she has a beautiful singing voice. She often performs mini concerts at home to immediate family and to close friends. Her voice is rich, warm and soulful.
So why is that when she’s asked to sing in front of a “strange” audience, her palms get sweaty, her timing suffers and her voice sounds weaker than usual. No doubt it’s mostly down to nerves, but there’s also a deep-rooted, primitive desire not to make fools out of ourselves or attract negative comments. (more…)
One question I get asked over and over again is how to find ideas for creating new content which will boost SEO and generate more traffic. It’s now widely accepted that having your content linked to by high quality websites in the same field and shared via social media channels carries significant ranking weight. The theory is sound, but in practice unearthing new content ideas and actually writing a quality blog post or creating an interesting infographic is outside the comfort zone of many website owners. So, how can you make the content creation process easier?