It was announced in the national media earlier this week that the NDS trading Online Voucher Scheme, or Online Trading Voucher Scheme (there doesn’t seem to be consistent terminology yet), which was launched in October 2013, and piloted by Dublin City Enterprise Board, is to be rolled out nationally. [Read more…]
The main objective behind recent changes in Google’s search algorithm is to help it deliver the highest quality, most relevant content to the searcher. How is this relevant to your website? [Read more…]
Pssst…shall I let you into a secret?
Your visitors are human. And, just like you and me, their actions and buying decisions are driven by deep-rooted emotional motivations, backed up by subjective logical reasoning.
So, how can we use this knowledge to help turn prospects to buyers? [Read more…]
One of the most difficult jobs during any website build is creating effective web copy. Being able to engage & communicate effectively with an audience through the written word is an under-rated skill and very difficult to master. But, when you get it right, your visitor engagement levels will go through the roof! [Read more…]
Just a quick post today. One of the most common questions I get asked is how to maximise your chances of getting to the top of Google’s organic search results pages with a new website. While there isn’t a one size fits all approach, below are my ‘Top 10 SEO Tips for New Websites’ for ensuring strong ranking in Google and other search engines when building a new site from scratch: [Read more…]