Start Getting High Quality Visitors from Google Search
One of the hardest things about SEO is knowing what type of content you need to produce to rank for any given keyword.
All you hear these days is “content is king“. Apparently, you just have to stuff your blog post with keywords, then wait for the Google fairy to sprinkle its magic dust.
So why does this never work for you? [Read more…]
Keyword research is my favourite part of SEO Marketing. It's like panning for gold with an old sieve or scanning the beach with a metal detector once everyone's gone home (no, honestly, I'm not one of those!)
Once in a while you find a little nugget that blows you away, stops you dead in your tracks.
Sunday 31st July 2022 was one of those days.
A lot of business owners I chat with are obsessed with the load speed of their websites. Typically, they've read an article about “the importance of site speed for SEO” which directed them to Google's Page Speed Testing Tool. They run their website address through the tool and end up with what seems to be a crap ‘score', supported by a long list of improvement recommendations just to add insult to injury. Suddenly, whatever other issues their website might have are well and truly ignored. They're determined that page speed is the sole reason their website doesn't rank and gets little traffic. [Read more…]
I'm not usually one for clickbait titles, but I'm ignoring that rule on this occasion. I really think this SEO tactic deserves some attention. Of all the content methods I've used over the past few years, this has been the most successful by far. [Read more…]
Around 10 months before Covid closed the country down, I was hired by a gym and personal training business to do some content strategy work. The owner had been to a content marketing workshop and was keen to start a new blog, but didn't have a clue what to say or how to say it. He wanted my advice and help on how to write blog content that would bring in more sales. [Read more…]
I gave a talk recently to a group of SEO professionals. In the Q&A session at the end, I was asked:
“What stats should you measure to see if an SEO campaign is working or not?”
Great question. And one that merits a more detailed answer than the rushed response I gave at the seminar. [Read more…]
Here's an interaction I had on the phone last week.
*Phone rings*
Me: “This is William of SEO Ireland. How can I help you?”
Caller: “I need someone to do some SEO on my website. I've been on a digital marketing course, so I know a fair bit about SEO already. But I just don't have the time to look after my website. I've done some research and there are just 5 keywords I want to get ranked for. Can you do that, how much will you charge and what guarantee can you provide?” [Read more…]
Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother's house. [Read more…]
Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don't give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it's what your audience wants to read or not.
So you pick a title on a whim, and ask the Digital Marketing intern or Office Manager to bang out something quickly (preferrably something which reminds everyone what a “committed” company you are). Then, when you look through the Google Analytics report at the end of the week, you wonder why no-one is reading your blog posts. You believe you're doing everything the experts told you to. You published a weekly post, which included the keywords you think your audience uses to find you. You tweeted a link to the post, but still no-one came. The fact is, you're forgetting one crucial piece of the copywriting puzzle. [Read more…]
