Drayton Bird was described by advertising legend, David Ogilvy, as someone who “knows more about direct marketing than anyone in the world.”
UK magazine Direct Response said his impact on UK direct marketing was “unlikely to be matched by any other individual.”
In short, when Drayton Bird offers advice, it’s wise to listen and take heed.
Some time ago he wrote a paper for The European Academy of Direct and Interactive Marketing on how to get a better job. The advice and tips given are some of the most useful and insightful ever written and apply equally to an Engineer or Teacher as they would to an SEO or Online Marketing Executive.
If you’re looking for a job in SEO or Online Marketing, do yourself a BIG favour and read every last word of his brilliant article: