There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good chance you’d rank well for your chosen keywords. [Read more…]
It was announced in the national media earlier this week that the NDS trading Online Voucher Scheme, or Online Trading Voucher Scheme (there doesn’t seem to be consistent terminology yet), which was launched in October 2013, and piloted by Dublin City Enterprise Board, is to be rolled out nationally. [Read more…]
The main objective behind recent changes in Google’s search algorithm is to help it deliver the highest quality, most relevant content to the searcher. How is this relevant to your website? [Read more…]
Pssst…shall I let you into a secret?
Your visitors are human. And, just like you and me, their actions and buying decisions are driven by deep-rooted emotional motivations, backed up by subjective logical reasoning.
So, how can we use this knowledge to help turn prospects to buyers? [Read more…]
Just a quick post today. One of the most common questions I get asked is how to maximise your chances of getting to the top of Google’s organic search results pages with a new website. While there isn’t a one size fits all approach, below are my ‘Top 10 SEO Tips for New Websites’ for ensuring strong ranking in Google and other search engines when building a new site from scratch: [Read more…]