“What stats should you measure to see if an SEO campaign is working or not?”
Great question. And one that merits a more detailed answer than the rushed response I gave at the seminar. [Read more…]
Me: “This is William of SEO Ireland. How can I help you?”
Caller: “I need someone to do some SEO on my website. I’ve been on a digital marketing course, so I know a fair bit about SEO already. But I just don’t have the time to look after my website. I’ve done some research and there are just 5 keywords I want to get ranked for. Can you do that, how much will you charge and what guarantee can you provide?” [Read more…]
Many studies have been done, and a lot has already been written, about how to improve your chances of getting high Google rankings for your website in 2015. These studies have thrown up some very interesting conclusions. [Read more…]
There are many common SEO mistakes made today, either through lack of knowledge or by attempts to dupe the search engines. As I’ve harped on, many times before, Google and other major search engines are on a mission to give quality and relevance to their search queries. So it’s up to you to optimise your site as effectively as possible if you want to be found online for keywords that are relevant to your business.
After carrying out numerous SEO audits on a variety of clients’ websites, I discovered many were guilty of the same SEO mistakes. So I thought I’d share with you my list of the most common SEO mistakes, and some recommendations for avoiding them. [Read more…]