Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother's house. [Read more…]
There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good chance you'd rank well for your chosen keywords. [Read more…]
The main objective behind recent changes in Google's search algorithm is to help it deliver the highest quality, most relevant content to the searcher. How is this relevant to your website? [Read more…]
Pssst…shall I let you into a secret?
Your visitors are human. And, just like you and me, their actions and buying decisions are driven by deep-rooted emotional motivations, backed up by subjective logical reasoning.
So, how can we use this knowledge to help turn prospects to buyers? [Read more…]
When it comes to SEO, getting traffic to your website is only one part of the equation. At the end of the day, getting visitors is absolutely pointless if you can't get them to perform some sort of action, e.g. sign up to a newsletter, fill out a “get a quote form” or (the ultimate goal) of buying your product/hire your services. [Read more…]