I'm not usually one for clickbait titles, but I'm ignoring that rule on this occasion. I really think this SEO tactic deserves some attention. Of all the content methods I've used over the past few years, this has been the most successful by far. [Read more…]
How a Clever Content Plan Helped a Gym Boost Sales Revenue by 112%
Around 10 months before Covid closed the country down, I was hired by a gym and personal training business to do some content strategy work. The owner had been to a content marketing workshop and was keen to start a new blog, but didn't have a clue what to say or how to say it. He wanted my advice and help on how to write blog content that would bring in more sales. [Read more…]
How Peter Kay Taught Me To Write Better Website Copy
Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother's house. [Read more…]
Why Nobody Reads Your Boring Blog Posts
Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don't give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it's what your audience wants to read or not.
So you pick a title on a whim, and ask the Digital Marketing intern or Office Manager to bang out something quickly (preferrably something which reminds everyone what a “committed” company you are). Then, when you look through the Google Analytics report at the end of the week, you wonder why no-one is reading your blog posts. You believe you're doing everything the experts told you to. You published a weekly post, which included the keywords you think your audience uses to find you. You tweeted a link to the post, but still no-one came. The fact is, you're forgetting one crucial piece of the copywriting puzzle. [Read more…]
How to Blog Your Way to the Top of Google
I know what you're thinking. This bloke's got some bloody nerve preaching about blogging when he hasn't even posted on his own site for over a year.
It's a fair cop. I haven't been around here much recently, mainly because I've been too busy earning a crust working on SEO and content strategies to grow traffic and revenue for my clients. [Read more…]
Why Most Company “About Us” Pages Fail Abysmally
My 13 year old daughter would hate me for telling you this, but she has a beautiful singing voice. She often performs mini concerts at home to immediate family and to close friends. Her voice is rich, warm and soulful.
So why is that when she's asked to sing in front of a “strange” audience, her palms get sweaty, her timing suffers and her voice sounds weaker than usual. No doubt it's mostly down to nerves, but there's also a deep-rooted, primitive desire not to make fools out of ourselves or attract negative comments. [Read more…]
What Are The Most Common SEO Mistakes?
There are many common SEO mistakes made today, either through lack of knowledge or by attempts to dupe the search engines. As I've harped on, many times before, Google and other major search engines are on a mission to give quality and relevance to their search queries. So it's up to you to optimise your site as effectively as possible if you want to be found online for keywords that are relevant to your business.
After carrying out numerous SEO audits on a variety of clients’ websites, I discovered many were guilty of the same SEO mistakes. So I thought I’d share with you my list of the most common SEO mistakes, and some recommendations for avoiding them. [Read more…]
Why Your Website Isn’t Getting Any Traffic (& How You Can Fix It)
There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good chance you'd rank well for your chosen keywords. [Read more…]