Growing importance of online reviews in buying decisions
Here’s an interesting article and discussion focusing on a recently published report which highlights the growing influence of online reviews on buying decisions:
Factors influencing online purchasing decisions
The survey, published by Eccomplished looked at the buying habits of 2,000 respondents and came to the following conclusion:
Just under a quarter (23%) of online purchasers claimed they talked to friends and family in order to help them make a purchase, yet significantly more – nearly a third (31%) – cited having read product reviews or endorsements online. So the opinion of a stranger would appear to be more useful than that of a friend or family member when making an online purchase.
The importance of peer-to-peer word of mouth is compounded further by more shoppers citing having read comments on an online article (18%) than reading an article itself (14%) to help them make a purchase decision.
And providing further evidence of the power of ratings and reviews, four in ten (39%) of our shoppers claimed they would be likely to complete an online rating or review after making an online purchase, which is more than would make a recommendation to friends/family (35%).
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Good Morning
A good post on a good topic…well if we think of our psyche as humans, we normally speak to our friends, family members and loved one’s before buying something, and when buying online, we always want to read what others are saying about this product.
Your point is very valid, the growing number of reviews on Tesco, Lidl and Sainsbury and even Argos websites help sell more! Plus Search engines consider it a plus point i.e. an authority, which helps you in Search engines as well.
Have a good day!
Luqman
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