Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother’s house. [Read more…]
Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don’t give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it’s what your audience wants to read or not.
So you pick a title on a whim, and ask the Digital Marketing intern or Office Manager to bang out something quickly (preferrably something which reminds everyone what a “committed” company you are). Then, when you look through the Google Analytics report at the end of the week, you wonder why no-one is reading your blog posts. You believe you’re doing everything the experts told you to. You published a weekly post, which included the keywords you think your audience uses to find you. You tweeted a link to the post, but still no-one came. The fact is, you’re forgetting one crucial piece of the copywriting puzzle. [Read more…]
I know what you’re thinking. This bloke’s got some bloody nerve preaching about blogging when he hasn’t even posted on his own site for over a year.
It’s a fair cop. I haven’t been around here much recently, mainly because I’ve been too busy earning a crust working on SEO and content strategies to grow traffic and revenue for my clients. [Read more…]
My 13 year old daughter would hate me for telling you this, but she has a beautiful singing voice. She often performs mini concerts at home to immediate family and to close friends. Her voice is rich, warm and soulful.
So why is that when she’s asked to sing in front of a “strange” audience, her palms get sweaty, her timing suffers and her voice sounds weaker than usual. No doubt it’s mostly down to nerves, but there’s also a deep-rooted, primitive desire not to make fools out of ourselves or attract negative comments. [Read more…]
One question I get asked over and over again is how to find ideas for creating new content which will boost SEO and generate more traffic. It’s now widely accepted that having your content linked to by high quality websites in the same field and shared via social media channels carries significant ranking weight. The theory is sound, but in practice unearthing new content ideas and actually writing a quality blog post or creating an interesting infographic is outside the comfort zone of many website owners. So, how can you make the content creation process easier?