SEO TOPICS OF DISCUSSION
Growing importance of online reviews in buying decisions
Here’s an interesting article and discussion focusing on a recently published report which highlights the growing influence of online reviews on buying decisions: Factors influencing online purchasing decisions The survey, published by Eccomplished looked at the buying habits of 2,000 respondents and came to the following conclusion: Just under a quarter (23%) of online purchasers [...]
Free SEO Analysis Tools
The best SEO analysis tools provide a useful summary of specific elements within your website to help you improve your search engine optimisation strategy. Below are a few of the best free SEO analysis tools which we have found over the years to be useful and effective: Reaction Engine This is an instant, free and [...]
How Google Works
The guys at PPC Blog recently published a graphic which explains how Google indexes, analyses, sorts and ranks web data. This is a great place to start for anyone who wants a summary of how to go about optimising their website to enhance their chances of getting ranked well in Google. Click on the image [...]
What Exactly Is SEO?
Search Engine Optimisation, or SEO as its commonly known, has many definitions. SEO expert Michael Gray, aka Graywolf, provides a fairly basic, but neat SEO definition: Search Engine Optimization: The process, of building, designing, creating, or updating a website, or it’s contents, with the goals of increasing visibility within search engines, and improved placement on [...]