Drayton Bird was described by advertising legend, David Ogilvy, as someone who “knows more about direct marketing than anyone in the world.” UK magazine Direct Response said his impact on UK direct marketing was “unlikely to be matched by any other individual.” In short, when Drayton Bird offers advice, it’s wise to listen and take heed. Some time ago he wrote a paper for The European Academy of Direct and Interactive Marketing ...
Here’s an interesting article and discussion focusing on a recently published report which highlights the growing influence of online reviews on buying decisions: Factors influencing online purchasing decisions The survey, published by Eccomplished looked at the buying habits of 2,000 respondents and came to the following conclusion: Just under a quarter (23%) of online purchasers claimed they talked to friends ...
The best SEO analysis tools provide a useful summary of specific elements within your website to help you improve your search engine optimisation strategy. Below are a few of the best free SEO analysis tools which we have found over the years to be useful and effective: Reaction Engine This is an instant, free and no-registration tool to analyse the SEO performance of a website (or specific page ...
The guys at PPC Blog recently published a graphic which explains how Google indexes, analyses, sorts and ranks web data. This is a great place to start for anyone who wants a summary of how to go about optimising their website to enhance their chances of getting ranked well in Google. Click on the image below to view the larger image:
